The Viewing Experience

Netflix. Hulu. Amazon. The lists keep growing and growing. The state of the streaming services industry is booming, and it is only on the rise. Companies like Netflix are no longer working on an Ad based business model. It is the dawning of the subscription service model, and cousin, business is a boomin (Inglorious Bastards, Brad Pitt).

Gone are the days of rear-projection cabinets in our living rooms. Welcome to the era where we can watch an entire netflix episode while sitting on the toilet. We are now in the age of screen obscurity. Content on the big screen has been brought to the smallest 3 inch screens. At home projectors have trumped the classical cinema experience, we are here to re-establish those blurry lines.

Companies like Netflix and Amazon have altered the state of production. It is no longer a matter of testing a show for how it polls in audience metrics, it’s now just a matter of how bingeable it is. While big cable networks continue to churn out lukewarm content, netflix and amazon have taken to the model of “release it, and they shall come.” Churning out shows to the public is more important then the development of one single show, therefore, they are able to funnel massive levels of funding into each show to ensure individualized quality control.

The industries are on two different paths. Television is headed towards the most innovative storytelling to date, while film is headed in the direction of creating full universes for their content.

The powerhouses of the television industry. HBO, Showtime, FX, etc. These are the companies that continue to make the greatest premium content available. HBO has been putting $6 million into each episode.

With the new industry standard for bingeing shows and releasing content in bulk, they are quickly realizing that content means more then profit. The current climate of bulk binge releases has made it so due to the fact that they are no longer reliant on same day or live program ratings and in many cases not even dependent on advertising revenue at all. Companies have redefined their business models to allow for a more unique and profitable option that also results in better content for the viewers.

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The State of Film

“I like something hard and tangible in my hand. And I can’t watch a movie on a laptop. I don’t use Netflix at all. I don’t have any sort of delivery system. I have the videos from Video Archives. They went out of business, and I bought their inventory. Probably close to eight thousand tapes and DVDs.”

-Quentin Tarantino


Why do many cinematographers and directors still prefer to shoot film? The easiest reasons are due to the obvious Depth of Field as well as Exposure Latitude. Here are some of the main proponents of Film. The only downside, Film costs a pretty penny that most budding filmmakers cant afford.


Quentin Tarantino, Steven Spielberg, Wes Anderson, Christopher Nolan, Rian Johnson, Paul Thomas Anderson

Establishing Shot


Digital is the result of our technological revolution. Its positives are price, workflow, and reproducibility. These are the reasons that many independent filmmakers as well as some of hollywoods elites have taken a liking to it. These are the main proponents.


Roger Deakins, Sam Mandes, Alejandro Gonzalez Inarritu, Emmanuel Lubezki

Establishing Shot

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