The Viewing Experience
Gone are the days of rear-projection cabinets in our living rooms. Welcome to the era where we can watch an entire netflix episode while sitting on the toilet. We are now in the age of screen obscurity. Content on the big screen has been brought to the smallest 3 inch screens. At home projectors have trumped the classical cinema experience, we are here to re-establish those blurry lines.
Companies like Netflix and Amazon have altered the state of production. It is no longer a matter of testing a show for how it polls in audience metrics, it’s now just a matter of how bingeable it is. While big cable networks continue to churn out lukewarm content, netflix and amazon have taken to the model of “release it, and they shall come.” Churning out shows to the public is more important then the development of one single show, therefore, they are able to funnel massive levels of funding into each show to ensure individualized quality control.
The powerhouses of the television industry. HBO, Showtime, FX, etc. These are the companies that continue to make the greatest premium content available. HBO has been putting $6 million into each episode.
With the new industry standard for bingeing shows and releasing content in bulk, they are quickly realizing that content means more then profit. The current climate of bulk binge releases has made it so due to the fact that they are no longer reliant on same day or live program ratings and in many cases not even dependent on advertising revenue at all. Companies have redefined their business models to allow for a more unique and profitable option that also results in better content for the viewers.
The State of Film
“I like something hard and tangible in my hand. And I can’t watch a movie on a laptop. I don’t use Netflix at all. I don’t have any sort of delivery system. I have the videos from Video Archives. They went out of business, and I bought their inventory. Probably close to eight thousand tapes and DVDs.”